MarkZyn — Strategy. Solutions. Growth.

MarkZyn tools

Model The Numbers Before You Spend.

Enter your own figures and see conservative, expected and upside scenarios — with every value labelled by where it came from.

Your data

Enter your real numbers.

Everything below is calculated from what you enter. We do not blend in invented industry averages.

MarkZyn historical data

Insufficient MarkZyn historical data for this configuration — the projection below uses your inputs and modeled scenario assumptions only.

Calculated resultYour dataModeled assumptionProjection

Modeled scenario — not a guaranteed result

Current monthly revenue

₹2,52,000

Your data

Projected monthly revenue

₹3,91,230

Projection

Incremental revenue

₹1,39,230

Projection

Marketing investment

₹1,00,000

Your data

Estimated incremental gross profit

₹62,653

Projection

Modeled ROI

-37%

Modeled assumption

Formula

customers        = leads × lead-to-customer %
revenue          = customers × average customer value
incremental GP   = (projected revenue − current revenue) × margin %
modeled ROI      = (incremental GP − investment) ÷ investment × 100

scenario lift    = leads +35%, conversion +15%

Medium confidence — includes relevant benchmark assumptions.

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ROI projections are estimates based on the information, assumptions and available benchmark data entered into the calculator. Actual results may vary based on industry, competition, offer, audience, creative, website experience, sales process, market conditions and other factors.

How it works

Three steps, no guesswork.

  1. 01

    Enter your data

    Spend, leads, conversion, customer value, margin, traffic.

  2. 02

    Pick a scenario

    Conservative, expected or upside — each is a modeled assumption, clearly labelled.

  3. 03

    Read the projection

    Incremental revenue, gross profit and modeled ROI, with the formula shown.

Related

Digital AdvertisingLead GenerationConsultation

Questions

They are modeling conventions used to bracket a range. They are not measured outcomes and are labelled as modeled assumptions.
No. We do not blend in invented averages. Where MarkZyn has insufficient aggregated data, the calculator says so and uses your inputs only.
No. Actual results depend on industry, offer, audience, creative, website experience, competition and sales process.
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